GO SOBER FOR OCTOBER
It’s that time of year again, and we could use a detox now more than ever. After a summer of quarantinis, our bodies and minds are ready for a break before the holiday season. For some, that means a dry month. For others, it’s a move toward moderation. Whether you’re reducing or eliminating alcohol this month, Ritual is here to make your Sober October easier.
For many of us, the challenge of a sober month isn’t physical as much as it is mental. The ritual of preparing a happy hour cocktail marks a transition in the day, from work to leisure. The ritual of a great drink enjoyed amongst friends offers a sense of community and togetherness. This year, more than ever, we rely on these familiar moments to build natural rhythms into unnatural circumstances. And Ritual is here to help.
Download our digital companion — 31 Recipes to Survive Sober October — and we’ll be with you every step of the way, with zero proof cocktails for your good days, and low ABV options for your cheat days. A month-long detox is hard, but we’re here to make it easier.
